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What is the Baidu Index? How to use Baidu Index

Updated: 2019-09-24
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Baidu Index is a data analysis platform based on Baidu's massive netizen behavior data. It is one of the most important statistical analysis platforms in the current Internet and in the entire data era. Since its release, it has become an important basis for many companies' marketing decisions. The ideal of the Baidu Index is "make everyone a data scientist." For individuals, from the time of buying a home, the application of schools, the development trend of recruiting companies, and the choice of dating and travel destinations, the Baidu Index can help them achieve a "smart life"; for companies, competition tracking, audience analysis The communication effect is presented in a panoramic view with scientific icons, making "Smart Market" easy and simple. Big data drives everyone's development, and Baidu advocates a lifestyle of data decision-making to make more people aware of the value of data.
Index user
If you want to register as an index user, you need to register a Baidu account, and then get the index authority of a certain keyword for 50 yuan / year.
Advanced Index Tips
1. Keyword comparison search
Among multiple keywords, different keywords are separated by commas, which can realize comparison query of keyword data, and the curves will be distinguished by curves of different colors. For example, you can search for "Nao Mi Wang, Internet". Currently, the index supports comparative search of up to 5 keywords.
2.Keyword data accumulation search
Among multiple keywords, different keywords are connected by using a plus sign, and different keyword data can be added. The aggregated data is displayed as a combined keyword. For example, you can retrieve "+ Search". With this feature, you can add data for several synonyms. Currently, the index supports cumulative search of up to 5 keywords.
3. Combined search
You can also use a comparison search and a cumulative search. For example, you can retrieve "Computer + Computer, Internet + Network".
Baidu Index FAQ
1. What is user attention
The user's attention is based on the search volume of tens of millions of netizens, and the keywords are used as statistical objects. Scientific analysis and calculation of the weighted sum of the search frequency of each keyword in the web search are displayed in the form of a graph.
2. What is media attention
The media attention is based on the number of news that is most relevant to the keyword in the news search in the past 30 days. The final data is obtained through scientific weighting calculation and is displayed in the form of a surface graph.
3. What is a list
After the index registered users log in, they can create three lists and name each list, for example: "My Index", "My List", and so on. A list is a category, you can add different keywords in the list, each list can add up to 100 keywords.
4. What is the list attribute
Registered users can set the properties of the list after logging in. Each list has two attributes: public and private. The default is private.
The public list can be viewed by anyone, and the private list can only be viewed by the user himself. Users can decide the attributes of the list.
After the user logs in, the public list is published, and the system generates a permanent and effective shared link address for the public list. The user can share and disseminate the address at any time. Other ordinary users can also view the public list through the address. Information.
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