Network promotion is also considered by most people to be a valuable investment method, which can get more people's attention in a short time, and its cost is relatively low, which has attracted many users' attention in network promotion. . Let's take a look at the detailed analysis for everyone:
I. What to do in future network promotion?
The results of online promotion are nothing more than two: brand awareness publicity (brand publicity, company image publicity), and effective information increased.
So based on these two goals, integrate various promotion channels, such as the PC-side B2B platform, yellow pages, forums, Baidu-based platforms, etc .; mobile WeChat, Weibo, various APPs, etc., to analyze and use these platforms, Attracting the traffic you need on each platform to your platform transaction or directly on the promotion platform, this is the correct posture for future promotion channel construction.
Second, the three basic elements of network promotion: promotion content, promotion platform, promotion audience.
Therefore, when doing network promotion, we must look at this essence clearly before we can do a good job of network promotion.
First of all, to promote the content, the content must have marketing power. This requires that the promoters have strong marketing capabilities. The promotion content must be planned according to the characteristics of the promotion platform. In this way, the promotion content and promotion activities with strong marketing capabilities can be planned.
The second is the promotion platform. The promotion rules and effects of different promotion platforms are quite different. Therefore, once the promotion platform is selected, you can do more with less. Don't naturally exclude the paid promotion platform. Remember that the audience of the promotion platform coincides with your target customers. The higher the more valuable.
The last is the promotion audience. What do you want to see when you publish the promotion content on the promotion platform? To put it plainly is to analyze potential target customers, analyze their habits, and then guide you in planning the promotion content and selecting the promotion platform. The potential target customers are Who, they often appear on those platforms, they have those special habits, clear these analysis, you can make your network promotion effect more accurate.
Pay attention to mobile Internet traffic Mobile Internet traffic is huge. Paying attention to mobile Internet traffic means paying attention to the future. This must be kept in mind. Some super traffic APP platforms, such as social, e-commerce, maps, video apps, etc. These sections have developed super traffic APPs, and the promotion content is nothing more than articles, pictures, videos. The promotion platform that is good at using the mobile Internet can let you Have better promotion effect.
Data analysis will leave traces for each job, such as recording the URL in excel, etc., record these, and then analyze the data in stages. If the effect is good, strengthen it; if the effect is not good, analyze the cause; some The promotion effect of the platform is really because of the platform. We must give up in time to avoid wasting too much energy on the promotion work that has no effect.
Every new platform that integrates and promotes must dare to try and tap the promotion potential of the platform. As the promotion platform accumulates more, it will naturally form a matrix of network promotion platforms. This is the charm of integrated promotion. Different traffic The channel brings traffic to a sufficient number of exposures, which will inevitably promote the increase of brand awareness and the continuous increase in the number of orders. The effect of online promotion is natural.
Third, the network promotion tool: corporate website
Enterprise websites are the facade of enterprises, and many potential users learn about enterprise products through websites. If users like websites, they will pay more attention to product information and corporate culture. Therefore, a website that meets user needs and has a good experience can retain users and turn visitors into consumers. Network promotion is the most advantageous strategy to attract users.
1. Choose interactive marketing with users. In fact, many websites only convey ideas and promote products. If you only focus on these, I am afraid that they cannot meet the needs of users. To make the website a platform for rapid and convenient communication between enterprises and users, use this interaction to tap potential user needs and narrow the distance with users.
2. If the important product interior pages of the website are designed as a virtual experience environment, a gorgeous picture of a car will not meet our requirements. In the experience environment, users can use the computer keyboard or mouse to enjoy the displayed car and view the internal structure of the car. This experience can increase the interest of users to continue to understand the product, and there is a temptation to buy. We want to convert clickthrough rate into purchasing power.
3. The website function is more humane. Let's imagine that if relevant introductions of insurance and loans appear on the display page of a car website in a timely manner to eliminate consumer concerns when buying a car, users will at least think very thoughtfully and trust the other publicity of the website. .
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